Music lover, amateur pianist and practitioner of yoga and meditation for many years, these are disciplines that teach me to practice conscious listening, an aspect that I consider essential to be able to help the managers of organizations to bring their business plans to reality transformation. Only through empathy and knowing how to put ourselves in the other’s shoes can we truly help.

I have developed a large part of my professional career as an Accenture partner helping large companies in their change processes, both nationally and Europeanly, mainly in the retail and consumer products sector. Transformations in the areas of technology, commercial, operations and logistics processes, financial area and human resources.

I have also faced these changes from the other side as corporate CIO of Grupo DIA in a particularly difficult time for the company from which we managed to successfully emerge, promoting the omnichannel model, optimizing operations in stores and warehouses, significantly improving our own brand. , a new branding and store image, all the result of great teamwork and a lot of creativity. In complex moments imagination is often better than knowledge.

I am co-founder of a startup dedicated to nutritional data analytics for the food sector and an advisory council to companies in the field of technology and digital marketing.

After more than three decades of experience carrying out these transformation processes, I am convinced that people are the true engine of change and at the same time they can also be its greatest barrier. Honestly believing in your dream, putting all your passion into it and moving forward step by step with an organization aligned and motivated with these values is an invincible formula.